In the face of certain events, like major inflation and war overseas, it’s a fairly natural reaction for a business owner to want to hunker down and cut back on spending for their business. But one thing you should NOT cut back on at times like these, is PROMOTION....
Due to what’s happening in the world today I wanted to get a rush bulletin out to all UNS-trained health care practitioners. Things are about the craziest I have seen in my lifetime and, having spent my adult years as an international management consultant, I have...
By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,...
By John Eberhard I know. You’re thinking “Huh?” Stay with me. When it comes to SEO, search engine optimization, one of the things the search engines judge your site for, and rank your site for, is the loading speed. For years the criteria was that your site had to...
By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type...
by Sally Falkow As a business owner, your goal is to service as many people as possible. The number of people searching on mobile devices is skyrocketing and a huge number of them are looking for help with health issues. Nearly 60% of patients turn to the Internet to...
by Sally Falkow A recent webinar featured Sarah Outlaw, a successful healthcare practitioner. Sarah shared how using social media contributed to building her two highly successful nutrition practices – one in New Jersey and one in Des Moines, Iowa. The trick is to...
by Sally Falkow There is a growing demand in America for better healthcare. One of the trends is the use of alternative medicine and natural remedies. Chiropractors and nutritionists are a big part of this movement. There’s been a marked increase in use of...
By John Eberhard There is a relatively new phenomenon in the last 2-3 years that I wanted to comment on – which is the personality driven business. You see this primarily on YouTube, Instagram and Facebook, where you have one person who is the public face of the...
By John Eberhard There has been an explosion of promotional videos over the last several years, but the videos on YouTube don’t always follow the fundamentals. So I thought it would be good to state them. Obviously a promotional video should be good quality in terms...
