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Don’t Stop Promoting in Uncertain Times

Don’t Stop Promoting in Uncertain Times

In the face of certain events, like major inflation and war overseas, it’s a fairly natural reaction for a business owner to want to hunker down and cut back on spending for their business. But one thing you should NOT cut back on at times like these, is PROMOTION....
Some Economy Truths You Need to Know

Some Economy Truths You Need to Know

Due to what’s happening in the world today I wanted to get a rush bulletin out to all UNS-trained health care practitioners. Things are about the craziest I have seen in my lifetime and, having spent my adult years as an international management consultant, I have...
More on Page Loading Speed

More on Page Loading Speed

By John Eberhard Over the last year Google has significantly changed their criteria for ranking pages in their search engine. Page loading speed and usability factors have become primary considerations. In my last article I was discussing the Largest Contentful Paint,...
Largest Contentful Paint – Huh?

Largest Contentful Paint – Huh?

By John Eberhard I know. You’re thinking “Huh?” Stay with me. When it comes to SEO, search engine optimization, one of the things the search engines judge your site for, and rank your site for, is the loading speed. For years the criteria was that your site had to...
Promotional Strategy for 2022

Promotional Strategy for 2022

By John Eberhard In this article I’m going to discuss the various promotional platforms, or media, or avenues that you can choose for marketing your business. I have long been of the opinion that the best plan for promo avenues for a business is dependent on the type...